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Branding · Graphic Design · Logo Design · Marketing · Web Design

Savvy Ladies

Branding, graphic design and digital marketing for Savvy Ladies, a non-profit dedicated to empowering women through financial education.

Client
Savvy Ladies
Role
Digital creative director
Tools
Illustrator, InDesign, Photoshop, Adobe Spark, Canva, WordPress
Savvy Ladies branded materials

Design brief

Client

Savvy Ladies is a non-profit organization dedicated to empowering women through financial education.

Project

A consistent, unified branding system for Savvy Ladies across logo, graphics and web.

Design system

Savvy Ladies design system: typography and colors

Logo design

New Savvy Ladies logo

Previous Savvy Ladies logo

The previous logo did not represent the brand or its goal of providing financial literacy to women.

New Savvy Ladies logo design

The new logo.

Branded illustrations

I created a set of branded illustrations representing the different kinds of Savvy Ladies women.

Savvy Ladies illustration

Savvy Ladies illustration

Savvy Ladies illustration

Using the illustrations, I designed a graphic for the Savvy Ladies financial helpline, used in web banners and digital ads.

Savvy Ladies helpline graphic

Helpline banner

Helpline banner