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Branding · Digital Marketing · Marketing · Web Design

LZ

Branding, web design and content management for a matrimonial attorney.

Client
Lisa Zeiderman
Role
Graphic designer, web designer, content manager
Tools
Illustrator, Photoshop, WordPress
LZ branded materials on a desk

Design brief

Client

Named a Ten Best Family Law Attorney for Client Satisfaction by the American Institute of Family Law Attorneys, Lisa Zeiderman is also a Certified Divorce Financial Analyst, a founding member of the American Academy of Certified Financial Litigators and a member of the panel for Attorneys for Children.

Project

A personal brand for the client: a design system and a logo built from her initials, applied to a new website I designed in WordPress.

Branding

Logo design

LZ logo

Design system

LZ design system: colors and typography

Ideation

Logo ideation

Logo ideation

Logo ideation

Logo ideation

Web design

New website on a laptop and phone

New website on a laptop

Website blog page

Website homepage

Previous design

The client came to me with an outdated website that wasn’t user friendly or built for mobile.

The previous website

Social media marketing

Instagram feed on a desktop

Instagram feed

Instagram feed on desktop

A link in bio page lets the client share blog posts on platforms that don’t allow links, like Instagram and TikTok, and show several links when most profiles only allow one.

Link in bio page on a phone